About Us


About Graphite Design Inc.

Graphite Design Inc. was established in 1989, located in the city of Chichibu, Japan and has 31 years of experience designing and manufacturing premium graphite composite golf shafts.  The founder Mr. Megumi Yamada worked with the world’s most renowned material manufacturers to develop innovative manufacturing techniques, upgraded resin systems and composite material for the golf industry. Thousands of Graphite Design shafts can be seen in play by the best professional players on all tours worldwide.  Graphite Design has a reputation as a leader in the production of composite shafts that maximize Accuracy and Distance symbolized by the globally recognized “Tour AD” logo. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”.  On Tour, Graphite Design shafts have helped numerous golf professionals earn well over 350 victories and multi-millions of dollars in prize money since inception. Graphite Design’s Tour AD logo continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past seventeen years.

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About Pro’s Choice Golf Shafts, Inc.

Pro’s Choice Golf Shafts is a California Corporation formed in 2012 and its 6 key employees bring over 100 years of golf industry experience. Graphite Design Inc has granted Pro’s Choice Golf Shafts exclusive distribution rights to sell their products in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America and Australia.  Pro’s Choice Golf Shafts also oversees tour promotions of Graphite Design Tour AD shafts on all major US Professional Tours, European Tours, the  Australasia Tour, the Canadian Tour, the Latin American Tour and the South African Tour.  Pro’s Choice Golf Shafts is committed to providing Graphite Design golf shafts to professional, amateur and recreational golfers around the world. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.